This campaign was developed to provide helpful hints and shortcuts to users while enjoying their DIRECTV experience. I participated in the concept development, co-wrote the 8 scripts for the campaign and completed the production.
I’m an award winner creative communication professional with more than 10 years experience in broadcast TV. My background includes marketing, branding, broadcasting, entertainment shows, and special events, including program development and direction, production, creative supervision, as well as strong writing skills in long and short format content.
I possess a wide knowledge and understanding of the cultural diversity in domestic and international Hispanic audiences.
I have developed brand strategies, concepts and executed promotional campaigns for broadcast television, radio, print and web.
A multitasker who can execute high volumes of work on time, under budget and without compromising quality. I’m able to create, write, design, produce and direct unique, memorable and powerful creative concepts.
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